In the Philippines, the name "RUSTAN'S" is often synonymous with retailing. In its nearly seven decades of operations, RUSTAN’S, primarily through its department stores, and additionally through its formidable network of companies, has helped to define the fledging science of retailing in the Philippines and the Southeast Asian region. It boasts a standard of operational and merchandising excellence that is second to none in the world.

In the Philippines, when looking for a quality product or brand, the first question inevitably asked is often, “Maybe RUSTAN'S has it?,” a subtle testimony to and recognition of the tradition of quality and excellence associated with the name of the group.